我国影视贸易发展中存在的问题与对策分析

Analysis Of Problems And Countermeasures InChina's Film And Television TradeABSTRACTWith the increasing trend of economic globalization and in-depth culturalexchanges among countries,the cultural industry has become an indispensablebackbone in the economic development of every country.As the most prominent part ofthe cultural industry,the film and television cultural industry not only brings hugebenefits to the development of China's national economy and improves China's foreigntrade structure,but also plays a positive role in the dissemination of China's traditionalculture and ideology as a medium of cultural communication.This paper focuses on theanalysis of the current situation of film and television trade in China through literatureresearch and comprehensive analysis,and finds the problems it faces,so as to providecorresponding Suggestions,which will lay a foundation for the study of film andtelevision trade.The main work is as follows:The unique innovation point of this paper is from the film and television industryto study the export trade to carry on the elaboration.Previous scholars'research mainly focused on primary industry agriculture andsecondary industry manufacturing,but now we go into the tertiary industry research,and study the specific industry of the tertiary industry--film and television industry.This paper adopts case analysis method to study China's film and television exporttrade.Compared with other research methods,the actual situation obtained by the case