启航考研机构竞争战略研究

本科论文关键词：考研机构：竞争战略；SWOTAbstractWith the deep development of Internet technology and the upgrading of residents'consumption level,the country pays more and more attention to the development of educationin this aspect.According to the data released by the Ministry of Education,in 2019,3.41million troops entered the examination room and repeatedly set a new record high,whichmade the vast number of postgraduate students face more fierce competition.In order toenhance their competitiveness,many students put their hopes on enrolling in the postgraduatestudy class,hoping to improve their results.This paper studies the competitive strategy of thegraduate school through the theory of competition strategy,and also plays a certain role in thedevelopment of other postgraduate training institutions.On the one hand,through the systematic analysis of the internal and externalenvironment and the development status of the institution,combined with the theory ofcompetition strategy,this paper analyzes the problems faced by the institution and putsforward some countermeasures and suggestions for solving the problems.First of all,thepaper collects the relevant literature research data of the teaching and training industry athome and abroad,obtains the present research results,then carries on the PEST and the Porterfive-force model analysis to the internal and external environment of the sailing postgraduateexamination institution,and has a clear understanding of the current situation facing theindustry.Then focus on the competition environment of the institution Environment,usingthe SWOT method to analyze the competitive ability of institutions,put forward in the sailingpostgraduate examination institutions in the current development of several problems,andrespectively from the promotion of personnel quality,improve curriculum quality,changepricing strategy three aspects of the solution to the problem.Through the research on the competitive strategy of the set-off postgraduate examinationinstitutions,this paper provides an operational and secure competitive strategy for thecompetition of the existing postgraduate examination institutions,and also provides tips andreference for the start-up companies who are ready to enter the industry in the future.