浅析蒙太奇手法在影视公益广告中的运用

广东东软学院本科生毕业设计（论文）AbstractIn recent years,with the enhancement of social strength,theadvertising industry is also growing vigorously,and the public serviceadvertising,which aims to promote the true and good traditional virtues,is also constantly expanding and growing.After more than one hundredyears of development,people have made more and more in-depth studyof montage in the language of film and television.Whether it is film orfilm and television advertising,montage is playing a unique charm in it.There are various models and creative themes of public serviceadvertisements.The application of montage can make the emotions inpublic service advertisements more real and the social phenomenareflected more infectious.With the development of society and the deepening of interpersonalrelationship,the existence ofdepression is more and more extensiveThere are more and more depression patients,but there are many peoplewho fail to recognize depression correctly.Therefore,this time,wechoose the public service ads of depression series as the researchmaterials.From the perspective of narrative montage and performancemontage,we use different montage techniques to show the contents of theads,so that people can understand how to face the patients withdepression correctly,arouse people's concern and care for the people withdepression,and guide people to provide more care and care for thepatients with depression in the right way warm comfortKey words:Movies,Public service advertising,Montage,Depression