海鲜食品的品牌设计研究——以“神渔”为例

AbstractWith the development of urban and rural economy,many seafood storesin coastal cities are gradually familiar and accepted by the public,most ofwhich are sold by traditional handicrafts,and the brand image of the storefollows the old image or lacks brand design awareness.The quality of anenterprise's products is very important to the enterprise,and the brand imageis very important to the enterprise.This paper takes seafood brand design asthe research direction,analyzes the existing problems of seafood branddesign,studies the theory and method of seafood brand design,and takes"Shenyu"seafood brand design as an example for design practice.Key words:Seafood Brand design Packaging design