Hill.cocktail酒吧的营销策略研究

Research on marketing strategy of hill.cocktail barAbstractNowadays,with the improvement of people's material level and the acceleration of theirlife rhythm,more and more people choose the bar as a place for them to release pressure andcommunicate with each other.Some people dance with the rhythm of music in the bar,somepeople have business talks with business partners in the bar,some people communicate withtheir friends in the bar,and some people are in the bar To study or work.Thus,the bar hasgradually become a multi-functional place not only for drinking.The healthy development ofthe bar industry in a region can also be seen from the region's heritage and cultural literacy,and the healthy development of the bar industry can improve the taste of the region.In recent years,more and more bars are opened in Zhuhai,and the competition in the barindustry is more and more fierce.This paper will take hill.cocktail,a bar with a long history inZhuhai,as an example,and use 7PS marketing theory to elaborate the current situation ofhill.cocktail's operation and the problems and strategies that need to be solved in order tofurther develop the bar,so as to promote the long-term development of hill.cocktail,and at thesame time provide some reference for other bar's operation.Keywords:hill.cocktail Bar:marketing strategy目录