海尔集团网络营销战略研究

本科（专科）生毕业论文AbstractAlong with the progress of The Times,the continuous developmentof Internet technology,people's life style has changed,at present,ourcountry has gradually stepped into the information era,our country marketeconomy mode of the real economy also gradually from offline to onlinenetwork economy transformation,marketing mode from the traditionalmarketing mode also changes to the emerging network marketing model,Network marketing of marketing concept and marketing has a hugedifference with the traditional marketing idea,for now the traditionalmarketing has not completely meet the development needs of modernenterprise,and the rise of the network marketing just can meet the demandof the vast majority of the development of modern enterprises,the mainmarketing network marketing as a modern enterprise can effectivelyreduce the enterprise cost,Because the network has the characteristics ofinitiative and interactivity,so enterprises can use the marketing model ofnetwork marketing to better serve customers,meet the needs of customers,thereby improving the competitiveness of enterprises,promoting sales,hasachieved the purpose of improving the sales of enterprises.Based on haier enterprise as an example,this paper studies haierenterprise network marketing strategy,analyzes haier group networkmarketing present situation,points out some problems existing in the haierenterprise and analyzing the reason of the problems existing in the,andthen combined with the haier group strategy and market developmentneeds,proposed to the haier group from the aspects of network marketingnetwork marketing Suggestions for improvement.Key words:haier enterprise,network marketing,e-commerce