家乐福超市市场营销问题及对策研究

本科论文AbstractThe current market competition is not only the competition between products,but alsothe competition between brands.At present,well-known enterprises and companies in Chinahave started to formulate and implement marketing strategies to make their companies standfirm in the market.Nowadays,various enterprises and companies have the same means ofmarket construction.Under the circumstance that such products tend to be more and morehomogeneous,it is necessary to formulate and implement scientific marketing strategiesThis article through to carrefour supermarket development and present situation analysis,using the SWOT analysis and PEST analysis theory analysis was carried out on the carrefoursupermarket,carrefour supermarket analysis of strengths,weaknesses,opportunities andthreats,analyzing the macro environment of carrefour supermarket,with the existingmarketing strategy question,carrefour supermarket and the carrefour supermarket tosupplement the existing marketing mode.Through the analysis of the marketing strategy,thebasic principles of marketing strategy formulation and market positioning strategy areunderstood,and it is concluded that if there is no strong core cultural resources and accuratemarket positioning,carrefour supermarket cannot stand out.By analyzing the theory ofmarketing strategy for the future development trend of carrefour supermarket,combined withmodern marketing strategy of new theories,new ideas,find the carrefour supermarket brandcore competitiveness,on the basis of the strategy,improve the carrefour supermarketcompetitiveness in the market,and the carrefour supermarket brand image in retailingindustry and the consumers'mind.Based on the case study of carrefour supermarket as marketing strategy,this paperanalyzes how to establish brand image in the competitive market and provide brand strategyexperience for Chinese liquor enterprises,so as to promote the healthy competition anddevelopment of Chinese liquor industry.Key words:Brand Strategy Strategy Implementation Strategy Formulation