OnMetaphorinAdvertisingEnglish（正文）

毕业论文〔设计)regarded as a testing ground for theories of language comprehension.Metaphor hasexploded as a topic of interest in the humanities and social sciences over the pasttwenty-five years (see Cameron,1999:21)China has also attached great importance tometaphor,which is evidenced the proliferation of publications of papers concerningmetaphor studies in China's major journals of foreign language research.Advertising and metaphor,both are hot issues in the world.Metaphor as animportant rhetoric is widely applied to advertisement.Even in the textbooks and tests,there is nothing new in it.There is a common viewpoint exists among English readersin China,it is easy to grasp English by remember sufficient vocabulary.Only a fewreaders can pay enough attention to rhetoric,especially metaphor.Therefore,it ispossible miss the point when readers have encountered some simply metaphorsentences.In order to offering a good opportunity for English readers have a betterunderstanding about metaphor,the following introduce different ways of classifyingmetaphor to see how metaphor is understood from different perspectives.2.Metaphor StudiesIt is believed that metaphor is one of the complicated topics in the domain oflanguage and though.Studying and applying metaphor are enormous,there areactually too many different theories of metaphor for any one who wishes to approachmetaphor.2