毕业论文〔设计)1.IntroductionGlobalization in the business arena has increased the need for businesspeople tobe sensitive to the culture and etiquette of other countries.This understanding canhelp establish and nurture positive long-term business relationships.To succeed in a global economy,executives must be aware of cultural differences,styles,and expressions that are internationally non-offensive.In order to establish arelationship that will be mutually beneficial,knowledge of international protocol isindispensable in today's global arena.This thesis is mainly divided into six parts,including introduction,literaturereview and factors on business etiquette,the importance of business etiquette,influences,and the conclusion.In the literature review,it mainly expatiates on thedefinitions of business etiquette,its classifications and two opinions about this subjectin the business circle.In the third part,it describes about three factors on businessetiquette:time notion,space notion and value notion.From these factors,it can belearned that business etiquette varies from region to region.In the forth part,it mainlydiscusses the importance of business etiquette from communion,harmony,educationand maintenance.Moreover,it also presents several examples in the context todemonstrate the importance of business etiquette in these aspects.The fifth part isabout the influences of business etiquette,including promoting personal qualification,relationship benefit,passing information,long-term cooperation and behaviorstandardization.This part also gives examples as justifications to these points.The2
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