ATentativeStudyoftheConventionExhibitionIndustryandCourseDesignforConventionExhibitionEnglish

ContentsC0ntes。.iAcknowledgements.内容提要...pbStr☑Ct.Chapter One Introduction to the Conference Exhibition Industry................1.1 Conferences and Exhibitions Within Business Tourism Context.....1.2 Definitions and Categories.31.2.1 Meetings,Conferences,Congresses and Conventions.31.2.2 Exhibitions,Expositions,Trade Shows and Trade Fairs..........................41.3 The Foundation of the Conference Exhibition Industry.........................61.3.1 The Brief History of the Conference Industry.........................61.3.2 The Evolution of the Exhibition Industry.61.4 The Links Between Conferences and Exhibitions......................1.4.1 The Recent Amalgamation-Two Activities into One Industry..71.4.2 The Underlying Congruence-Common Mission and Benefits.81.4.2.1 Similar Mission of Gathering and Disseminating Information.........81.4.2.2 Common Benefits...0Chapter Two Study of the Conference Exhibition Industry........................1321SFUCte Mode32.2 The Supply Side of the Conference Exhibition Industry...............142.2.1 Suppliers.......442.2.2 Intermediaries and Specialist Agencies.................162.2.3 Miscellaneous Services for the Conference Exhibition Industry.......162.2.4 Roll Call of the Direct Players in Conferences and Exhibitions.182.3 The Current State of the Conference Exhibition Industry…192.3.1 The Industry's Recent Internationalization and Worldwide Dispersal...192.3.2 The Conference&Exhibition Industry in Asia and China...........2.2.3.3 The Conference Exhibition Industry in Shanghai..232.3.3.1 Amazingly Rapid Growth in Quantity and Quality........................232.3.3.2 Superior Conditions with a Great Turbocharger for Progress.........242.3.3.3 Efforts Expected to be Made Towards Maturity.........................26Chapter Three Professional Training and Education for the ConferenceExhibition Industry.…283.1 The Necessity of Professional Training and Education.....................283.1.1 Challenges Facing the Industry.......................283.1.1.1 Impact from New Technologies...283.1.1.2 Fragmentation of the Industry and its Trade Associations.293.1.1.3 The Lack of Data and Professional Research...........................303.1.2 The Necessity of Professional Training and Education........................313.1.3 Requirements of the Professional Training and Education32