格力电器公司财务风险的成因及其防范措施

本科论文AbstractWith the continuous development of China's economy,the survival and development ofenterprises is more difficult,and the market competition is becoming increasingly fierce.As aresult,enterprises are faced with greater financial risks when they engage in various financialbehaviors that hope to promote the economic benefits of enterprises.Enterprises need to fullyunderstand and grasp the risk as the premise,and constantly adjust their own businessstrategies to prevent and avoid unexpected losses,so that enterprises can continue to developin the competition.This paper takes financial risk as the research object and financial security as the target.First of all,it introduces the background of the topic,research status,significance andresearch methods at home and abroad,then summarizes the meaning,characteristics,objectsand objectives of financial risk,and then introduces the performance of financial risk fromfour aspects:financing,investment,capital operation and profit distribution.Then it brieflyintroduces the basic situation of the enterprise and the existing financial risks.Combined withthe actual situation of the enterprise and the macro environment,it carefully analyzes thecauses of the financial risks from the internal and external.Finally,according to the differentcauses of financial risk,the corresponding preventive measures are discussed.Key words:Gree Electric Appliance;Financial Management;Financial risk