格力电器集团公司盈利质量分析研究

沈阳城市建设学院毕业论文Earnings quality is an important part of company financial analysis,according to thecharacteristics of earnings quality,this paper analyzes and studies the profit quality of gree electricappliance group company from four aspects:profitability,cash flow,sustainable stability andgrowth.Then,based on the analysis of the profit quality of gree electric appliances group companyfrom 2014 to 2019,it points out that gree electric appliances currently has such problems as weakcompetitiveness in its main business,serious operation in debt,and low efficiency in themanagement of the company's working capital,etc.then from the business arrangement,financialrisk management,pre-collection and accounts receivable management and other aspects to improvethe profit quality of gree electric appliances effective countermeasures.Through the analysis of theprofit quality of Gree Electric Appliance Group Company,this paper tries to find out the true profitstatus of gree electric appliance group company,which can provide reference for managers,investors and other stakeholders.Key words:GREE ELECTRIC:Profitability quality:Evaluation Syste