JD盈利能力存在的问题与对策研究

本科论文AbstractFor a business,profitability is a major aspect of its performance vitality.Anenterprise not only has a better financial structure,high operational capacity,at thesame time,its ultimate goal is to have a better profitability.The stronger theprofitability of an enterprise,the higher the return it gives to shareholders,the greaterthe value of the enterprise.At the same time,the more profitable the profitability,themore cash flow it brings,and the more solvent the company can be strengthened.For the operator,careful analysis of the profitability of enterprises is to find theenterprise management and management of the problem severance of an importantway.In this paper,JD.com is the research object,using DuPont analysis to investigateand analyze the profitability of JD.In the analysis,some problems existin in theoperation and management of JD.This is very meaningful for JD.com in a long-termloss-making state,which has important practical significance for JD.com in along-term loss-making state.Key words:profitability;profit model;expense control