鲜切花电商“最后一公里”配送模式研究——基于案例的分析

Research and optimization on "the last kilometer"distribution model of fresh cut flower E-commerce[Abstract]In recent years,with the rapid development of social economy,people's living standard has improved,in addition to meeting daily needs for food and clothing,the flowers that bring spiritual cleansing and tranquility to people no longer becomea popular consumable during the festive season,flowers as an essential factor to improve people's quality of life,can not only give people physical and mental pleasure,to the environment to bring decoration,to the atmosphere to bring close,to bring interpersonal relations to identify.Demand will drive consumption.With the gradual change of People's concept of life and the concept of flowers,with the help of Internet technology and E-COMMERCE technology,the traditional offline flower shop has been unable to meet the needs of people,especially the busy office workers,therefore,the flower e-commerce platform emerged.However,in today's flower e-commerce market,there are a lot of shoddy phenomenon.First of all,online flower shops,customers can not check the quality of flowers on the spot;second,flowers from the warehouse or physical store to the customer in the process of delivery,this "last kilometer"of distribution,can not be guaranteed to avoid damage;second,the flower itself from the florist to the supplier to the florist period,the cost layer upon layer,the final need to be borne byconsumers.Therefore,this article synthesizes the above questions,takes the actual case analysis as the inspection method,in view of the fresh flower electronic commerceplatform existence phenomenon and the question,through the investigation and the interview way,collects the objective questionnaire data,the paper studies the distribution mode and process of flower e-commerce in "the last kilometer",synthesizes the knowledge of logistics distribution and logistics system,and puts forward the suggestionand optimization project of flower end distribution.