新零售下生鲜产品物流配送模式研究

Research on Fresh product logistics distribution mode underNew retail[Abstract]In recent years,with the continuous improvement of income andhealth awareness,people's demand and quality requirements for fresh products arealso increasing.Under the background of the new retail,fresh industry also appeareda lot of new development model,from the fresh products supply chain,warehousing,transportation,distribution,and so on have a new change.Such as Freshhema,Jingdong 7FRESH and so on the development of new enterprises operating mode wasborn.Based on the domestic and foreign literature,this article summarizes the newretail,fresh logistics,logistics distribution mode.Taking Freshhema as an example,this article analyzes the problems existing in the current fresh logistics distributionmode,such as high distribution cost,slow delivery,and lack of time guarantee.Inaddition,this article proposes a logistics distribution mode combining self-runlogistics with community crowdsourcing.Relevant data were collected throughquestionnaires,and the collected data were analyzed by using SPSS and Excelsoftware.It is believed that the logistics distribution mode combining self-operatedlogistics with community crowdsourcing is feasible and can solve the problemsexisting in the existing fresh logistics distribution mode to some extent.[Keywords]New retail Fresh produce Fresh logistics Logistics distributionmode