on best express distribution service perception,and the analysis of dataresults summed up the shortcoming and deficiencies in the service process:Poor Flexibility of express delivery,shortage of professional logisticspersonnel,backward distribution facilities and so on.Finally,in view of the problems in the process of best express deliveryservice,and with reference to a large number of relevant literature,the paperputs forward the corresponding countermeasures for improving thefeasibility:expanding diversified services,attaching importance to talenttraining and management,introducing technology and perfecting deliveryfacilities.Only by understanding and improving the service deficiencies,bestexpress can flourishKey words:Best Express;"the last kilometre";quality of service indistribution;promotion strategy
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