AbstractThe real estate economy is one of the important supports of the national economy andhas the role of mainstay.However,due to the increasingly complex real estate marketenvironment and various factors such as government regulation,in real estate developmentproject investment risk probability and impact is bigger and bigger,so more and moreenterprises are more focus on real estate investment risk management and prevention,beforethe project investment risk evaluation also appears very important.This paper mainly expounds the concept of real estate development project investmentrisk and reveals the important position of risk control in real estate development projectinvestment.Through the comprehensive analysis of the existing theories at home and abroad,as well as the research on the current situation of real estate investment in China,this papersummarizes the factors affecting the project investment risk of real estate developers,themain risk types and the evaluation methods of project investment risk,and puts forward someSuggestions on how to control the risk of entrepreneurs.In addition,based on the splendid inthe project as the research object,carry on the project feasibility analysis,the theory ofinvestment risk for practical application,makes the author have more strength to cope withinvestment risk for real estate industry puts forward some Suggestions.Keywords:Real estate projects;Development;Investment risk:Control
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