TheRhetoricalArtofEnglishCommercialAdvertisementsinLanguage(2)

ContentsAbstract in English…3Abstract in Chinese…31.ntroduction…42.basic knowledge of advertisements42.1 classification of advertisements52.2 Objectives of commercial advertisements52.2.1 Attract attention ..................52.2.2 Arouse interests62.2.3Getactlon.......................................62.3 General Features of EnglishCommercials…472.3.1Briefness…2.3.2Affability82.3.3Creativity…82.3.4Daintiness…83.Generalization of Rhetoric Art in CommercialAdvertisement…g3.1 What'sRhetoric?…3.2 Factors Influence Rhetoric9Applicati0n…3.3 Why Approaching Rhetoric with Commercial advertisement .........104.Rhetoric Devices Applied in Commercials..................................114.1 LexicalRhetoric……11