OntheBrandEstablishmentofChineseFastFoodEnterprises

毕业论文（设计）restaurants in more than 360 cities,covering all provinces and regions in mainlandChina except Tibet.KFC is now the largest and most rapidly growing fast food chainin the country.The unique taste and quality of its products have made it a favorite ofChinese consumers.A.C.Nielson,a leading international survey company,rated KFCas one of the top ten most widely patronized international brands in China.Thoughthe booming fast food market is more attractive to the local businessmen,there arefew famous Chinese fast food brand and chain in China.How to achieve the goal of sustainable management in a variables developmentenvironment in the fast food industry has become the most important issue thatmodern fast food enterprise are facing.The large-scale catering enterprises at homeand abroad put establishing the well-known brands on the core of their strategies.With the well-known foreign brands entering the Chinese market,more and morepeople began to study how to set up a Chinese fast food brands to raise the siege ofthe development dilemma.After China joined the WTO,the international competitionis more intense.The competition is no longer in price,quality and culture,but inestablishing a highly competitive brand.2.The current situation of fastfoodindustry in China2.1 The definition of fast food and its advantagesFast foods are foods that can be prepared and served very quickly.The modern2