MakeSpeakingPersuasive

3.1 Persuading through Evidence and Reasoning.....................183.1.1 Using Opinions Wisely......................193.1.2 Types of Reasoning..............203.2 Persuading through Appeals to Basic Human Needs,Wants,andDesires....................................243.2.1 Physiological Needs.253.2.2 Safety Needs.….263.2.3 Belonging and Love Needs......................263.2.4 Self-Esteem Needs........273.2.5 Self-Actualization Needs...283.3 Persuading through Adapting to Different Audiences.............293.3.1 Enticing a Reluctant Audience to Listen.........................293.3.2 Removing Barriers to Commitment............................313.3.3 Moving from Attitude to Action......................33Part IV Generally Available Strategic Resources...........................364.1 Selecting Appropriate Supporting Materials............364.1.1 Examples........364.1.2 Narration...................384.1.3 Testimony..............404.1.4 Statistics..................414.2 Using Presentation Aids and Visual Aids.....434.2.1 Types of Presentation Aids.............434.2.2 Media of Presentation Aids..............................434.2.3 Computer Assisted Presentations...........................44Part V Use of Language to Persuade..............................455.1 Giving Words Added Impact.....................................475.1.1 Importance of Word Choice...............................475.1.2 Psychological Effect of language...............................48