ImpactoftheDifferencesbetweenChineseandWesternCultureonBusinessNegotiation

毕业论文（设计）1.IntroductionDuring the past decade,Chinese economy has been growing rapidly.Afterentering into the World Trade Organization,China became one of the majorinternational business players.The business negotiation among China and the westerncountries is the key point for developing business relationship of China and the West.As the most active factor in business action,international business negotiation isregarded as more and more important.There are various factors that have impact on international business negotiationsuch as international economic factors,political environment,pluralism of legalsystem,culture,etc.Culture is one of the most important factors which cannot beneglected.Cultural factor has been the most active one in affecting on the businessnegotiation process.The great diversity of culture makes negotiating style different.They could cause unnecessary misunderstanding,even affect the result of the businessnegotiations.It is impossible for any negotiator who lacks cultural backgroundknowledge to succeed in international business negotiation no matter how skilled andexperienced he is.This thesis focuses on the different cultures between China and theWest,and how do they influence on business negotiation.