ApplicationoftheKISSRuleinAdvertisingEnglish

AbstractAdvertising is something that we are all exposed to everyday.It isalso something that is likely to affect us in a number of differentspheres of our lives.Advertising takes many forms,in most of which,however,language is of crucial importance.To sell commodities orincrease sales is the ultimate goal of advertising,which decides that itslanguage should be simple and sweet.Thus a comprehensive analysis onthe linguistic features of advertising English is worthwhile.The whole paper is divided into six chapters.The first chapter is an introduction of the study background as wellas the methods of research employed in this paper.The second chapter traces back the origin of advertising and coversthe definitions,classifications,functions,objectives,elements and the