万科房地产公司的盈余管理研究

本科论文AbstractEarnings management is a common problem of listed companies in recent years.Although enterprises can meet their own goals in the short term through earnings management.However,from the perspective of the long-term development of the company,this is not ideal.Excessive income management will not only lead to changes in accounting information,butalso make investors make poor investment decisions,thus unreasonable allocation ofresources in the economic market.In this case,earnings management of listed companies hasbecome an important subject of theoretical and practical research.For real estate companies,proper revenue management can send a positive signal to the outside world,reduce the cost ofcapital,avoid business risks,and help the company to achieve and improve long-termoperations.In this paper,vanke group,as the research object,in the related field at home and abroadresearch conclusion and the selected topic background as the breakthrough point,usingrelevant theories and methods of vanke real estate enterprise behavior patterns,managementmeans and management research results of revenue management,and other various aspects,and puts forward relevant measures according to the current situation and existing problemsof earnings management,to regulate the behavior of earnings management of listedcompanies of real estate in our country has a certain reference significance.Key words:Listed company;Real estate;Earnings management