美的公司的财务分析基于杜邦分析法应用

AbstractWith the continuous deepening of the reform of the market economy,theenterprises are facing more and more pressure.The enterprise manager has tostrengthen the management of the enterprise and increase the competitiveness of theenterprise.In order to understand the operation of the enterprise,it needs a method toaccurately reflect the business situation of the enterprise.The comprehensive financialanalysis method emerges as the times require,among which DuPont's financialanalysis system is the most far-reaching.In the period of rapid economicdevelopment,the development of listed companies is one of the important parts ofthe economic development,so the development of the listed companies is veryimportant.For creditors,investors,managers and other listed companiesstakeholders,how to make use of financial statements to analyze and promote thehealthy and long-term development of listed companies?This paper selects2013-2016 years of financial data of Beauty Company,using DuPont analysismethod to the data of a few years were analyzed,and find out the existing problemsfrom the Beauty Company financial cloud,according to DuPont analysis to analyzesome problems,puts forward some suggestions and improvement methods.Key words:Beauty Company financial analysis DuPont analysis