基于渠道视角的海信电器营运资金管理研究

本科论文关键词：海信电器；渠道视角：高效运营AbstractWith the development of society and economy,the capital utilization of enterprisesmust conform to the demand of market development,and achieve the goal of focusing onprofits.Enterprise working capital management covers all aspects of enterprise productionand operation.From the perspective of management,working capital management includesenterprise budget,decision-making,planning,control,assessment,analysis,etc.;from theperspective of channel,working capital management includes monetary capital,short-terminvestment,inventory,fund and other management.In previous studies,the beginning ofworking capital management of enterprises focuses on inventory,accounts receivable andaccounts payable.In the process of implementation,it is gradually found that its applicationis different,and it is a more scientific and rigorous management mode to integrate intovarious aspects of business processes such as enterprise supply chain management,saleschannel management and production channel management.At present,there are manyproblems in the operation capital management of Chinese enterprises,such as financingdifficulties,low capital turnover efficiency,insufficient working capital,low operationefficiency,and lack of investment environment.In the outbreak of Wuhan epidemic yearsago,many companies closed down because of the interruption of cash flow.It is reportedthat 57.9%of the enterprises said that the enterprises with the working capital of up to threemonths were close to closure.Thus,it can be seen that the importance of working capitalfor enterprises to fight against sudden external risks and the importance of efficientworking capital management for the long-term development of enterprises.For listed companies,the external risk of enterprises is greater than that of unlistedenterprises,and a little carelessness may lead to loss of all stocks and withdrawal from themarket.Working capital management has a direct impact on the operating efficiency ofenterprise funds,and plays a decisive role in the formulation of production plans,salesprocesses,and coordination of the relationship between suppliers and customers.The fundoperation management based on the channel perspective can effectively avoid the waste ofresources in the operation,detect the problems in the operation,and promote the efficient