恒大文化产业集团盈利分析与改进措施研究

本科论文AbstractAfter decades of development,China's cultural industry enterprises has certain marketscale at first,but there are still a lot of cultural industry low profitability,lack of strategicprofit there are national level economic system,the influence of the system,but moreimportant still is the company's own configuration errors of profit model structure.Comparatively speaking,the operating profitability of the traditional cultural industry isrelatively weak,and this type of cultural industry has two attributes,namely economicattribute and social attribute.Therefore,it is of great significance to study the profit model ofcultural enterprises.This paper studied the existing profit model of Evergrande culturalindustry group,and analyzed the problems of the company's profit model and improvementmeasures.The prominent feature of this paper is that it adopts the method of comparing theprofit model of Evergrande culture with that of other cultural groups to highlight the subjectto be studied more clearly.By consulting relevant literature,the background and significanceof profit model research are analyzed,and the relevant theories of earnings model areelaborated,which not only provide theoretical support for the research and analysis ofEvergrande cultural industry group's profit model,but also provide reference for the modelinnovation and implementation of other relevant cultural industry groups.Key words:Profit model;Competitors;Existing problems;Improvement measures