苏宁易购网络营销策略研究

本科论文AbstractWith the rapid development of Internet and information technology in China,people'sdemand for online shopping has been further expanded.The network marketingstrategies of various e-commerce enterprises are particularly important in the internalcompetition of the industry,and the network marketing strategies have also becomeone of the means of competition of various enterprises.As an online shoppingplatform,suning tesco can occupy an important position in the industry with fiercecompetition,which is closely related to the implementation of suning tesco's onlinemarketing strategy and correct leadership.At present,with regard to the rapiddevelopment of e-commerce and the Internet,as well as the ever-changing internalenvironment of the enterprise,in order to maintain a healthy and long-termdevelopment of the enterprise,suning tesco strengthens its attitude towards its ownnetwork marketing strategy,so as to improve its competitiveness.Suning tesco is thefocus of this paper.This paper analyzes the advantages,disadvantages,threats andopportunities of suning tesco in the development of competitive market through theanalysis of 4P,PEST and SWOT.To understand the specific situation of suning tesco,and combined with the actual situation for the benefit of suning tesco networkmarketing strategy put forward some Suggestions.Finally,based on the macroenvironment and the current situation of suning tesco,this paper describes theselection and implementation of network marketing strategies.In chapter 5,it alsoputs forward its own Suggestions for the analysis of network marketing strategies,soas to serve as a reference for suning tesco's network marketing strategies.Key words:Internet;Network marketing;The marketing strategyKey words:Internet;Network marketing;The marketing strategy