淘宝直播营销模式研究

本科论文AbstractAt this stage,Internet education has become a gathering place for manyentrepreneurs.Internet giants like Tencent and Ali have also piled up in the Interneteducation industry and want to tap more profits in the Internet education field withhuge development potential..The development of Internet technology has profoundlyaffected the development of the online education industry.Especially in the context ofthe rapid development of 5G,countless entrepreneurs have focused their attention onthe offline education industry with huge market capacity.Now the online educationindustry has passed the stage of extensive development,and has been on the fast trackof formal development driven by politics,economy,society and environment.This study selects the ape tutoring online education company as the researchobject.First,based on the background of the ape tutoring online education company'smarketing strategy research,the marketing status of the ape tutoring online educationcompany is explained,and on this basis,the ape tutoring online education company isdescribed.Educational companies began to analyze.In the adoption of analyticalmethods,there are mainly 4p analysis,PEST analysis and SWOT analysis,etc.,and inthis article when the marketing strategy analysis of the ape tutoring online educationcompany,the main use of the PEST analysis method to the ape tutoring onlineeducation enterprise macro Analyze the competitive environment,use SWOT analysisto analyze the internal and external competitive environment,and then explain thecurrent situation of the product portfolio of the ape tutoring online educationenterprise from the perspective of 4p analysis The problems in the marketing ofonline education companies include optimizing the online product portfolio ofape-counselling online education companies,adopting cognitive value pricing toincrease the recognition of target users,broadening multiple channels to introduceeffective customers,and fully investigating the market before making Suggestionssuch as promotion decisions to promote the optimization of marketing strategies forape-counseling online education companies,and can also provide experience foronline education companies in the same industry.