香港Hottoys差异化竞争战略研究

本科论文AbstractWith the development of economic globalization,great changes have taken place in thecompany's development strategy and business philosophy.The introduction of market competitionhas shifted China's education and training companies from sellers to buyers.Economic developmenthas promoted the rapid development of children's products.As children's favorite toy products,themarket is more and more extensive.In this case,it makes profound sense to learn the differentcompetitive strategies of toy companies.Hottoys'rapid development in Hong Kong benefits fromits fast and efficient marketing model.Modern marketing concept has played an important role inthe development of Hottoys in Hong Kong.However,due to the vagaries of the market,Hong KongHottoys'marketing strategy has some problems in practice.This paper USES the macro-environment PEST(social,economic,political and technical),fiveforces model and differentiated market competition strategy to analyze the situation of Hong KongHottoys company in the toy market,and compares it with the top several large enterprises in the toymarket for further analysis.Hottoys company should deal with the threat of potential entrants andsubstitutes.What is the difference between Hottoys company and other enterprises?How canHottoys company make countermeasures and counter measures against the competition of existingenterprises?Second to Hottoys co.,LTD strategic environment analysis,SWOT analysis,startingfrom the macroscopic environment and the internal,analysis Hottoys the strengths,weaknesses,opportunities and threats of the company,to excavate the Hottoys co.,LTD in the advantage in thecompetitors use four years studying business administration professional theory put forwardfeasible differentiation strategy,continuously implement Hottoys vision co.,LTDKey words:differentiated competition:brand:strategy