全家便利店中国市场营销渠道研究

本科论文AbstractThe retail industry has a long history,is an indispensable link betweenconsumers and manufacturers,and occupies a dominant position in the circulationsystem.The retail industry has transitioned from extensive development to complexmanagement,paying more attention to every detail.In recent years,with the changesin people's lifestyles and buying habits,the retail industry has also undergone changestime and time again,constantly innovating and developing.This requires conveniencestores to adjust their marketing channel strategies in a timely manner to adapt tochanging needs.This article studies the marketing channels of family convenience stores in China,analyzes their marketing channels,and improves the marketing channels of familyconvenience stores in the Chinese market to enhance corporate competitiveness andprofits.First,the article interprets the research subject through theories of marketing,marketing channels,etc .by analyzing the current marketing situation of the familyconvenience store in China,it discovers the deficiencies in its channels;second,through the external environment PEST analysis,Porter 's five-power environmentalanalysis,and internal environment SWOT analysis Family convenience storemarketing environment in China;once again analyzes the problems and causes offamily convenience store marketing channels,clarifies the channel problems of familyconvenience stores in the Chinese market,and proposes solutions to existing problemsto help family convenience stores increase competition To expand market share andincrease market share.Keywords:family convenience store;Chinese market;marketing;marketingchannels;