关于IP剧在粉丝经济支持下的品牌发展策略

北京理工大学珠海学院2020届本科生毕业论文On the brand development strategy of IP drama underthe support of Fan Economy -Taking the works ofwriter Jiangnan as an exampleAbstractWith the network literature changing into TV series,movies,animation and other kinds of film and television works,Ip economy,for the entertainment industry,and the audience of Ip drama is itsfans.Ip drama for profit of the capital can be a good demonstrationof its "traffic",the more fans it attracts then traffic,thegreater the benefits can be obtained.It is well known that theconcept integrated by Internet literature is Intellectual Property,and Ip is the inevitable result of the development of the digitalsociety.With the rapid development of media culture,the traditionalbusiness model of society is gradually transforming,in recent years,the commercialization of domestic culture has gradually increased theexpansion step,and the fan economy derived from the new audiencegroup ---The fans has become the core of the cultural industrymarket.The fan-fan economy refers to the commercial income-generating behavior based on the relationship between the fans andthe people concerned.It is a commercial operation mode that canimprove the stickiness of users and obtain economic and socialbenefits in the form of word-of-mouth,fans therefore have a vitalrole to play in the development and profitability of an IP.This article first uses to consult about fan economy and the faninfluence in the IP drama related literature,and proposes thisarticle to the fan economy definition as well as simply elaboratedthe IP drama development present situation.Combing the existingdomestic and foreign research achievements on Fan Economy and thedevelopment of IP drama under the influence of fan economy,and