晨光文具竞争战略研究

本科论文关键词：文具行业；竞争战略：波特五力模型；风险分析AbstractIn the rapid development of science and technology,competition between companies hasalready transformed from the market competition and traditional price competition tocorporate core competitiveness.If asakuro bungu wants to compete in a strong stationerymarket,he needs to grasp the changes in people's pen demand,make strategic changesaccording to his situation,establish a reasonable competitive strategy,and promotesustainable development of his own company.The paper is based on traditional stationery industry features and corporate strategymanagement theory and methods.First,we use the five force model of Potter to analyze thetrend of the morning light fixture industry and the development trend,and make the differencestrategy as the competitive strategy of the future of the enterprise.Secondly,it studies the riskof strategy implementation from the aspects of laws and regulations,market competition andso on,and clarifies the various risks of Chenguang stationery war The impact ofimplementation.The research results of this paper provide strong theoretical support for theimplementation of the competition strategy and the promotion of the competitive strength ofChenguang stationery.This analyzed the competitive performance of the choko bungu by adopting the potterfive force model in the selection of corporate competitive strategy to establish the corporatecompetitive strategy.According to the competitive advantage and basic competitiveness ofChenguang stationery,the competitive strategy of the enterprise is determined.In terms of the risks that enterprises will face in the implementation of their competitivestrategies,this paper analyzes the risks caused by various factors such as existingtechnological innovation,laws and regulations,market competition,etc.From the aspect of risk solution in the implementation of enterprise competition strategy,in view of the obstacles in technology,product innovation,market competition and otheraspects,the corresponding strategies are formulated,and the corresponding solutions are putforward,such as vigorously focusing on scientific and technological innovation,continuing toadhere to the development concept of "people-oriented".