跨境电商物流模式选择–以K公司为例

跨境电商物流模式选择-一以K公司为例摘要依托跨境电商平台，使我国跨境物流服务与互联网技术相融合并由此转型升级。但我国跨境电商物流服务模式仍存在诸多问题。例如物流系统难以支撑“全球销售”的交易模式、我国跨境电商物流系统的研究还不完善。基于此，本文将重点放在了中小型跨境电商企业上，采用文献研究法、案例分析法、以及SWOT分析法对我国跨境电商出口企业内外部环境的机会威肋和自身优劣势展开分析和评价，目的是选择一种科学的物流模式。立足于大数据视角下跨境电商物流模式的影响因素，对我国现有物流模式进行分析和评价，剖析了我国物流模式当前存在的主要问题，例如运输成本高、物流系统不健全、缺失专业型人才等等，并选取我国代表性的中小电商企业一K公司为典型切入点，以研究和解决问题为宗旨，对K公司目前的运营状况以及当前物流模式的运营流程和存在的问题进行了详尽的分析。并综合多种影响因素，为K公司选择合适的物流模式提供可供选的对策建议，并提供一套可供选择的物流借鉴模式。关键词：跨境电商；物流模式：中小企业；SWOT分析ABSTRACTOn the basis of cross-border e-commerce platforms,cross-border logistics services in Chinahave been integrated with online technology,which has transformed and upgraded them.However,the Chinese cross-border e-commerce logistics service model still faces manychallenges.For example,the logistics system can hardly support the transaction form of "globalsales",and the research on China's logistics system for cross-border e-commerce is not perfect.On this basis,this paper focuses on small and medium-sized enterprises in cross-bordere-commerce,and based on literature reviews,case studies and SWOT analysis,the paper jointlyattacks and evaluates the opportunities and threats in the internal and external environment ofChinese export enterprises in cross-border e-commerce,as well as their own strengths andweaknesses,to select a scientific logistics model.Starting from the factors that affect the logistics model of cross-border e-commerce,theexisting logistics model in China is reviewed and evaluated from a big data perspective,and themain problems of China's logistics model are identified,such as high transportation costs,inadequate logistics system,lack of professional talents,etc.In order to investigate and solve theproblems,the current business mode,product and user characteristics,as well as the businessprocess and problems of the current logistics model of K have been detailed in the analysis.Thereport also integrates various influencing factors to provide non-binding countermeasuresuggestions to select the right logistics model for K and propose alternative reference logisticsmodels.Key words:Cross-Border Electronic Commerce;Logistics mode;Small and medium-sizedenterprises:SWOT analysis method目录第一章绪论.1.1研究背景与意义1.1.1研究背景…1.1.2研究意义..21.2研究方法.21.2.1文献研究法21.2.2案例分析法.21.2.3SWOT分析法21.3跨境电商物流模式的综述」3第二章我国跨境电商务物流模式分析….521跨境电商与跨境电商物流。52.1.1跨境电商的概念和特征….52.1.2跨境电商物流的概念和特征..52.1.3跨境电商与跨境电商物流的关系.52.2我国跨境电子商务物流模式….62.2.1国际邮政小包模式..62.2.2国际快递模式..62.2.3国际专线物流….72.2.4海外仓模式…72.3本章小结8第三章K公司跨境电商物流模式选择分析93.1K公司简介及运营现状.93.1.1K公司简介…93.1.2K公司运营现状…103.2K公司跨境物流模式SWOT分析。103.2.1K公司跨境出口物流优势分析….103.2.2K公司跨境出口物流模式劣势分析.103.2.3K公司跨境出口物流模式机会分析113.2.4K公司跨境出口物流模式威胁分析.113.3本章小结…第四章K公司跨境物流模式选择…124.1跨境电商物流模式选择影响因素124.1.1物流市场环境124.1.2产品特性.124.1.3物流成本124.1.4国外客户服务124.2物流模式选择流程…134.2.1矩阵图分析.134.3跨境电商物流模式选择的对策建议…154.3.1强化跨境电子商务企业的物流方式监督和评估..154.3.2优化跨境物流专业人才154.3.3提升消费者对跨境电子商务的认知度.154.3.4建立联盟形式的海外仓模式154.4本章小结..16研究结论与展望。17参考文献18致谢.19附录论“响应性”及物流成本在四种物流方式的利弊对比调查.20IV