天价彩礼的创新治理研究

天价彩礼的创新治理研究摘要彩礼是我国独特的民间文化，但随着我国经济文化不断地发展，某些地区对彩礼的要求越来越高，使其丢失了原来美好祝福的寓意。近年来，我国各个地区“天价彩礼”现象引发广泛关注，成为加剧家庭经济负担、阻碍婚育观念现代化的重要社会问题。2025年中央一号文件及国家相关部门的持续部署，标志着我国对这一问题的治理进入系统性、法治化的新阶段。本研究以“天价彩礼”治理为切入点，深入揭示了面子文化与性别角色固化、法律执行困境与社会保障缺位以及城镇化成本转嫁与婚恋市场失衡等原因。基于今年中央一号文件“综合治理”的导向，创新性提出“刚性约束+柔性激励”政策工具箱：一方面探索动态调整的“彩礼指导价”机制与婚姻消费公示制度，另一方面通过新婚俗文化数字平台建设、零彩礼模范家庭评选等文化重塑手段，同步构建婚恋产业扶持基金与职业技能培训计划。研究选取凉山州、甘肃、浙江台州等典型案例，突破单一的经济或文化视角，结合不同地区实际情况构建相应对策，提出经济欠发达地区-文化重塑优先、经济中等发达地区-制度约束强化、经济发达地区-经济支持为主的三类差异化治理方案，为破解“天价彩礼”提供了可借鉴的实践路径，也为实现“高价婚姻”到“幸福婚姻”的跨越提供了新的视角。关键词：天价彩礼分类治理刚性约束柔性激励AbstractThe bride price is a unique folk culture in China,but with the continuousdevelopment of China's economy and culture,some areas have higher and higherrequirements for the bride price,which makes it lose the meaning of the original goodwishes.In recent years,the phenomenon of "sky-high bride price"in various regionsof China has attracted widespread attention,and has become an important socialproblem that aggravates the economic burden of families and hinders themodernization of the concept of marriage and childbearing.The No.1 Document ofthe Central Committee in 2025 and the continuous deployment of relevant statedepartments mark a new stage of systematic and law-based governance of this issue inChina.Taking the governance of sky-high bride price as the starting point,this studysystematically reveals the reasons for the solidification of face culture and genderroles,the dilemma of law enforcement and the lack of social security,as well as thecost transfer of urbanization and the imbalance of the marriage and love market.Based on the orientation of "comprehensive governance"in the No.1 document of thecentral government this year,the policy toolbox of "rigid constraints and flexibleincentives"is innovatively proposed:on the one hand,it explores the dynamicadjustment of the "bride price guidance price"mechanism and the marriageconsumption publicity system,and on the other hand,through the construction of adigital platform for newlywed culture and the selection of model families with zerobride price,the marriage and love industry support fund and vocational skills trainingplan are simultaneously constructed.This study selects typical cases from LiangshanPrefecture,Gansu Province,and Taizhou,Zhejiang,and forms three types ofdifferentiated governance schemes:cultural reshaping priority,urban-rural junction-strengthened institutional constraints,and developed areas-economic support,whichprovides a practical path for reference to solve the dilemma of marriage matching.This study breaks through a single economic or cultural perspective,and constructscorresponding countermeasures based on the actual situation of different regions,providing a new perspective for realizing the leap from "high-priced marriage"to"happy marriage".Key wordsSky-high bride price Categorical governance Rigid constraintsFlexible excitation目录绪论………1(一)研究背景与意义.…·11.研究背景.........12.所究意义.....(二)文献综述...21.“天价彩礼”的形成机制研究..22.彩礼的社会功能研究....33.“天价彩礼”的