国际传播视角下CCTV涉藏纪录片中的西藏形象建构研究

中文摘要摘要：由于世界各国社会政治经济各方面的高速发展，各国国家软实力成为了评判一个国家的重要标准，其中，国家形象传播的急迫性也随之显现。在媒介高速发展的新时代，使用媒介传达中国声音，提升中国在国际上的理解认同感，成为塑造全面良好国家形象的重要渠道。纪录片作为影视作品中最能表达真实的代表，在纪录片中构建积极国家形象有着独特的作用影响。西藏因为其独特地理文化，一直以来都是国内外大众的重点关注对象，并因为一些“有心人”的刻画，让西藏在国外受众心中形成了一定的不利于中国国家形象传播的印象。因此在本文，选择了将新时代以来，CCTV中央广电总台制作或委托制作的具有全球播映权，并且实现了国际传播的涉藏纪录片播出的六部涉藏纪录片进行筛选和分析，从叙事和跨文化角度，对西藏题材纪录片中构建的西藏形象进行研究，并对这些纪录片进行经验总结，探析怎样如何在涉藏纪录片中更好地塑造好新时代西藏形象。此外，通过借鉴这六部涉藏纪录片中的成功经验，为我国纪录片塑造国家形象、进行跨文化传播提供了一些可行性建议。关键词：中国涉藏纪录片；国际传播：国家形象英文摘要ABSTRACTABSTRACT:Due to the rapid development of various social,political,and economic aspects in variouscountries around the world,the soft power of each country has become an important criterionfor judging a country,and the urgency of national image dissemination has also emerged.Inthe new era of rapid media development,using media to convey China's voice and enhanceChina's international understanding and identity has become an important channel for shapinga comprehensive and good national image.Documentaries,as the most representative of filmand television works that can express the truth,have a unique impact on building a positivenational image in documentaries.Due to its unique geographical and cultural characteristics,Tibet has always been a key focus of attention for both domestic and foreign audiences,andthe portrayal of some "thoughtful people"has created a certain impression of Tibet in theminds of foreign audiences that is not conducive to the dissemination of China's nationalimage.Therefore,in this article,six Tibetan related documentaries produced or commissionedby CCTV Central Radio and Television Station since the new era,which have globalbroadcasting rights and have achieved international dissemination,have been selected forscreening and analysis.From the perspectives of narrative,cross-cultural,and microscopicvisual symbols,the image of Tibet constructed in Tibetan themed documentaries is studied,and these documentaries are reflected,Exploring how to better shape the image of Tibet in thenew era in documentaries related to Tibet.In addition,by drawing on the successfulexperiences of these six Tibetan related documentaries,some feasible suggestions have beenprovided for shaping the national image and cross-cultural dissemination of Chinesedocumentaries.KEYWORDS:Chinese Tibetan Documentary;International Communication;National image目录目录中文摘要ABSTRACT目录.11川1引言、。。，，，，。，，，1.1研究背景1.2研究意义1.2.1理论意义2.21.2.2实践意义…………….21.3研究综述.31.3.1国外西藏形象研究.31.3.2国内西藏形象研究........1.3.3国外涉藏纪录片中西藏形象研究.51.3.4国内涉藏纪录片中西藏形象研究....52研究设计.……........92.1研究方法….92.2研究问题.92.3理论基础..........92.3.1叙事理论.....92.3.2跨文化相关理论....102.4界定总体及抽样样本102.5编码类目构建.......113涉藏纪录片中西藏形象建构........143.1叙事分析：有可取点，但灵活性仍较弱.143.1.1叙事视角：全知易懂，但内外视角更宜….143.1.2叙事语言：镜头类型全面，解说和同期声为主...........153.1.3叙事主体：隐藏叙事者居多..163.1.4叙事结构：板块式丰富展现内容.....................163.2跨文化分析：普世情绪输出为主，但国际化元素使用较少.183.2.1跨文化文本：国际元素使用消解情感距离..........183.2.2跨文化思维：深耕全球共性价值观进行自塑204涉藏纪录片对外传播成功经验总结与建议22参考文献24致谢26附录.27时