新媒体环境下综艺节目的传播效果分析—以《乘风破浪的姐姐》为例

新媒体环境下综艺节目的传播效果分析目录1绪论...41.1选题理由意义41.2研究方法51.3理论基础..61.4研究现状72乘风破浪的姐姐案例概述112.1乘风破浪的姐姐诞生背景及特征112.2乘风破浪的姐姐节目概述122.3乘风破浪的姐姐的成功要素133新媒介环境下乘风破浪的姐姐传播效果分析153.1传播媒介分析153.2受众满足程度分析.·..154影响乘风破浪的姐姐传播效果的因素174.1外在影响因素...174.2内在影响因素........185对乘风破浪的姐姐的发展思考.··195.1乘风破浪的姐姐目前存在的问题195.2乘风破浪的姐姐未来发展的建议20结论...22参考文献23致谢..25摘要媒体融合背景下，是对传统综艺节目的升级化以及多元化的追求，是对媒体强化设计以及创造市场竞争优势的要求，是对节目受众的感知质量以及满意度的期待。三大场景凝聚为一个追问：信息化时代，何种节目创新得以适应高质量和多样化的需要。一个动态的、可持续的网络综艺节目与节目受众关系需要体现节目内容的突破性创新以及合理定位市场需求，毕竟好的产品高于产品本身，创新亦不是最终的目的，是实现目的的手段，最终的目的是创造积极的消费体验，满足节目受众的需求，实现社会效益以及经济利益最大化，最终实现“总体上的有益”。随着真人秀节目的广受好评，节目制作人开始将真人秀的主体锁定为当红明星霸占荧幕。此时节目的制定早已脱离真人秀塑造人文情怀的最初目的，取而代之的是经济利益至上，其育人功能早已呈现缺位的现状。《乘风破浪的姐姐》的出现打破了这种现状，是通过女性主体话语的表达、身份形象的塑造以及社会性别的建构叙述着新时代女性形象，并取得了成功。因此，本文以《乘风破浪的姐姐》为研究对象，通过性别角色分析法重点探究之所以取得良好传播效果的原因。与此同时，通过文献法、比较法来分析女性经济下“她”综艺中女性形象的逻辑建构、价值取向以及女性态度等，来探究女性主义背景下媒介话语建构与表征方式的选取，进而反思新媒介环境下对女性形象刻板化的认知。关键词：综艺节目：媒体融合：传播效果；女性形象：情怀AbstractIn the background of media convergence,it is the pursuit of upgrading anddiversification of traditional variety shows,the requirement of strengthening mediadesign and creating market competitive advantage,and the expectation of theperceived quality and satisfaction of the program audience.The three scenes convergeas a question:what kind of program innovation can adapt to the needs of high qualityand diversification in the information age.The relationship between a dynamic andsustainable network variety show and the program audience needs to reflect thebreakthrough innovation of the program content and the reasonable positioning of themarket demand.After all,good products are higher than the product itself,andinnovation is not the ultimate goal,but the means to achieve the purpose,and theultimate goal is to create Positive consumption experience,to meet the needs of theprogram audience,to maximize the social benefits and economic benefits,and finallyto realize the "overall benefit".With reality shows being widely praised,programproducers began to lock the main body of reality shows for popular stars to occupythe screen.At this time,the formulation of the program has long been separated fromthe original purpose of the reality show to shape the humanistic feelings,replaced byeconomic interests first,and its educational function has long since presented thecurrent situation of absence.The appearance of My Sister breaks the situation,whichnarrates the female image in the new era through the expression of female subjectdiscourse,the shaping of identity image and the construction of social gender,And itwas a success.Therefore,this article takes "My Sister Riding the Wind and waves"asthe research object,and focuses on exploring the reasons for the good communicationeffect through the gender role analysis method.At the same time,the literature methodand comparative method can analyze the logical construction,value orientation andfemale attitude of female image in "she"variety shows in the female economy,toexplore the selection of media discourse construction and representation i