对澳门居民苹果手机顾客的忠诚度分析

Analysis of the loyalty of Macau residents'mobile phone customersABSTRACTIn recent years,with the rapid development of China's electronic technologyindustry,the market share of mobile phones and other products has continuouslyincreased,and the competition among major brands has become increasingly fierce.Mobile phone companies want to ensure their strengths and development in the fiercecompetition in the market,and continue to improve product quality and productinnovation.They should also pay attention to maintaining relationships withconsumers.A comprehensive study of consumer brand loyalty,starting with customerrelationships and increasing market share is the company's survival path.Apple'smobile phone is part of China's many mobile phone brands,and Samsung mobilephones are equally divided into imported mobile phones.This article takes theconsumers in Macao as an example,takes the Apple mobile phone as the researchobject,analyzes the market through the research on the brand loyalty of the Macaoresidents of the Apple mobile phone,and fully understands the loyalty of the residentsof the Macau area to the Apple mobile phone,and on this basis A comprehensiveanalysis of the factors that influence consumers'loyalty of buying Apple's mobilephones will be given.This will give recommendations on how Apple's mobile phonescan maintain customer relationships and increase customer loyalty.It hopes that it willincrease Apple's mobile phone market share and achieve sustainable development ofApple's mobile phones.benefit.Keywords:Apple mobile;Macau residents;brand loyalty;market research