葵花药业儿童药营销策略研究

本科论文The development of children's medicine industry needs strong strength and effectivemarketing.Among them,sunflower pharmaceutical children's medicine once occupied aleading position in the market has a great relationship with its marketing advantages in thedevelopment process.Therefore,this paper takes sunflower pharmaceutical children'smedicine as the research object,references a large number of literature,and uses PESTLEanalysis,SWOT analysis,Porter five force model,4P theory and other methods to analyzethe marketing environment and current situation of sunflower pharmaceutical children'smedicine And marketing problems and other aspects of in-depth research and analysis,andgives optimization suggestions.The conclusion shows that the development of children's medicine industry has a brightfuture,but the marketing is still facing challenges.If sunflower children's medicine wants tocontinue to occupy a leading position in the industry market,it is necessary to improve theexisting model,especially focusing on the deficiencies of products,prices,channels andpromotions.It is hoped that the research results of this paper can play a positive role in theoptimization of marketing strategies for children's medicine in sunflower pharmaceuticalindustry,and at the same time can provide reference ideas for marketing activities ofenterprises in relevant industries.Key words:Children's medicine industry:marketing strategy:sunflower medicine forchildre