中视传媒财务风险管理研究

本科论文economics,the focus is on risk exposure and ways of reducing it or shifting it to thirdparties -for firms and investors in the film and TV industries.Creative industries'scholars have begun to grapple with the concept of risk.Opportunity is defined as the possibility of gain,thus representing the upside of risk'Across all industrial sectors,it is a necessity for firms to assume certain risks in order tograsp opportunities and grow.Would they opt to avoid too many risks,they would eventuallydecline and be left at the margins of their industry.Risks cannot be shunned altogether butneed to be assessed,owned and controlled by firms in purpose-built management processes.Key Words:media management ;risk analysis ;risk mitigation;decision risk;cash flow