山东市场财险业务发展薄弱的应对研究

Research on the weak development of financialinsurance business in Shandong MarketAbstractAs a kind of many kinds of insurance in insurance industry,property insurancestill has a big gap compared with life insurance.The differences among regions leadto the diversification of the demand for property insurance.The development ofproperty insurance has an important meaning both in the organization of the enterpriseand the individual in terms of macroscopic or microcosmic.Property insurance isconducive to the sustained and stable development of the national economy and has acertain promotion effect on the promotion of science and technology.It can promotethe international operation of trade and promote social stability.At the same time,itcan also promote the operation and management of enterprises,strengthen economicaccounting,and enhance risk management The awareness of personal credit andquality of life are of great significance.This research adopts literature researchmethod,questionnaire survey method and interview method to study the weakresponse of property insurance business in Shandong market.Through the study found that,through the survey found all sales channels,propaganda way and product innovation has a positive direct impact on internalmanagement and external environment satisfaction and satisfaction awareness ofinsurance and insurance personnel quality has a positive direct impact on internalmanagement satisfaction,has no effect on the satisfaction of external environment.Based on the insurance professional interview analysis,that the insurance companydid not give enough attention to the property insurance business,the marketingstrength is weak,the single marketing channel and the lag of product developmentand innovation,business propaganda is insufficient:in addition,factors of residents'insurance consciousness and lack of trust in the insurance company is also restrictingthe development of the property insurance.Based on the analysis of consumerinterviews,many consumers generally believe that the current insurance sales