国内连锁超市盈利能力研究

广东东软学院本科毕业设计〔论文)AbstractNowadays,with the development of economic globalization,with therapid growth of China's economy,people's consumption capacity is alsoexpanding,which directly reflects the continuous increase of the totalretail sales of consumer goods.The rapid development of supermarkets isa typical example.There are two factors for the expansion of supermarketscale.First,with the expansion of the market,enterprises continue toopen new stores to increase their turnover.Second,through integration,merger and acquisition,the scale of enterprises will be expanded.InChina,supermarkets have developed from 1990s to now and become themainstream of Chinese retail industry.Facing many competitors in themarket,we can take the initiative to grasp the opportunities andchallenges,improve our competitiveness and enhance our profitability,soas to be in the leading position in the competition.This paper takes aeon supermarket as the research object to study theprofit model of aeon supermarket.First of all,the profit model of thesupermarket chain industry and the status quo of the development of thesupermarket chain at home and abroad are simply handled,and thecurrent situation of the domestic supermarket chain industry is basicallyclear.Then the operating conditions of the aeon supermarket to do the2