读者出版传媒股份公司财务报表分析

本科论文AbstractWith the continuous progress and development of society,financial statement analysisplays an increasingly important role in daily business activities.The company shall keepconsistent with the financial statements in terms of business decisions.The analysis offinancial statements will affect the decision-making of leaders,thus affecting the developmentdirection of enterprises.The company's financial statements reflect only the financial positionof the year.The decision-makers cannot only rely on this data to make decisions.They shouldmake comparison with the data of the same period of previous years,otherwise,themanagement decision is of little significance.The company's financial statements should becomprehensively evaluated in combination with macroeconomic factors,compare thecompany's history vertically and horizontally with that of the same industry,remove therandomness and non essential things,and comprehensively and reasonably analyzing thefinancial situation reflected in the financial statements,remove the randomness and nonessential things,and comprehensively and reasonably analyze the financial situation reflectedin the financial statements.According to the enterprise financial statements of readerpublishing media Co.,Ltd.in 2016-2018 In order to ensure the correctness and accuracy ofthe investment decision,the financial indicators of the enterprise in terms of solvency,operation ability,profitability and development ability can obtain substantive informationrelated to the decision.Keywords:Reader media;Financial statements;Financial analysis