珠海天浩医疗护肤品微信营销策略研究

AbstractWith the emergence of the Internet era boom,people all sigh that the influence ofwechat is really unlimited business opportunities.With the development of Internetconsumption,Internet marketing is becoming more and more popular.At the sametime,with the diversification of online shopping demand,the online market isgradually emerging.As a social platform with 1 billion users,wechat marketing hasgradually become the innovation and development direction of enterprise marketingmodel.In front of the new opportunities,Zhuhai Tianhao medical skin care productsCo.,Ltd.(hereinafter referred to as "Zhuhai Tianhao")complies with the trend of theInternet era,combines its own development and seizes the wechat marketingopportunities.It is hoped that through the construction of wechat marketing strategicsystem,the wechat platform's customer development and drainage will be realized,the sales conversion rate will be improved,the brand image will be improved,stablecustomer relationship will be cultivated,and the brand awareness of the company willbe improved.This paper aims at the problems and Countermeasures of Zhuhai Tianhao inwechat marketing,and combines the actual wechat marketing of Zhuhai Tianhao withthe actual online questionnaire survey.Based on the theoretical foundation,throughthe analysis,the countermeasures and ideas of the existing problems are made.I hopethat through this study,we can broaden the development path of wechat marketing,make contributions,and provide reference for other companies relying on wechatplatform to expand their sales path..Keywords:skin care products wechat marketing Online shoppingdemand expanding sale