苏宁易购财务风险财务风险成因探析及防范对策研究

苏宁易购财务风险成因探析及防范对策研究摘要在过去宽松的货币周期时代，很多企事业单位在政府的支持下都走上了快速扩张的道路，在取得快速扩张的同时也为未来自身的发展留下了隐患，蕴藏着潜在的财务风险，稍有不慎就可能走向破产。随着疫情的到来：全球货币政策的收紧，大量高财务杠杆企业的弊端日益暴露并成为引起企业经营失败重要的导火索。随着国家反垄断政策的推行以及互联网行业的寒冬电子商务行业所处的环境也发生了巨大的变化，以往高速增长的形式难以持续。在后疫情时代，随着国家货币政策收紧、地方财政投入力度不够、自有资金短缺现象的产生，不少企业选择通过向银行借款筹集发展过程中需要的资金，潜在的财务风险突出。在此背景下，本文结合我国电子商务企业发展背景，分析苏宁易购财务风险防范问题，分析其在财务风险防范方面存在的不足，在此基础上有针对性地提出合理的发展对策具有重要意义。本文以苏宁易购为研究对象，结合我国电子商务行业改革的背景及国内外现有的研究成果，从筹资、投资及运营管理、现金流回收等方面分析苏宁易购财务风险防范现状及存在的问题，结合分析出的结果提出防范财务风险的对策建议，为苏宁易购提升财务风险防范水平提供参考意见。关键词：财务风险：财务风险防范；风险分析；苏宁易购ABSTRACTIn the era of loose currency cycles in the past,many enterprises and institutionsembarked on the road of rapid expansion with the support of the government.Whileachieving rapid expansion,they also left hidden dangers for their own development inthe future and contained potential financial risks.A little carelessness can lead tobankruptcy.With the advent of the epidemic and the tightening of global monetarypolicy,the shortcomings of a large number of highly leveraged companies havebecome increasingly exposed and have become an important fuse for business failure.With the implementation of the national anti-monopoly policy and the cold winter ofthe Internet industry,the environment for the e-commerce industry has also undergonetremendous changes,and the previous form of rapid growth is unsustainable.In thepost-epidemic era,with the tightening of the national monetary policy,insufficientlocal financial input,and the shortage of their own funds,many companies choose toborrow from banks to raise the funds they need in the development process,and thepotential financial risks are prominent.In this context,combined with thedevelopment background of my country's e-commerce enterprises,this paper analyzesthe financial risk management problems of Suning.com,and analyzes itsshortcomings in financial risk management.On this basis,it is of great significance topropose reasonable development countermeasures..Taking Suning.com as the research object,combined with the background of mycountry's e-commerce industry reform and the existing research results at home andabroad,this paper analyzes the current situation and existing problems ofSuning.com's financial risk management from the aspects of financing,investmentand operation management,and cash flow recovery.Based on the analysis results,weput forward countermeasures and suggestions to prevent financial risks,and providereference opinions for Suning.com to improve the level of financial risk prevention.Key words:financial risk;financial risk prevention;risk analysis;Suning Tesco目录苏宁易购财务风险成因探析及防范对策研究…1要1ABSTRACT…21、☑引言,51.1研究背景及意义.51.1.1研究背景…511.2a研究意义.51.2国内外研究现状….61.2.1关于财务风险成因的相关研究….61.2.2关于财务风险防范措施的研究71.2.3国内外研究现状评述81.3研究方法及内容81.3.1研究方法….81.3.2研究内容….82、财务风险分析相关理论概述….102.1财务风险的相关概述102.1.1财务风险的概念….102.1.2财务风险的分类…102.1.2财务风险的成因112.2财务风险分析相关概述，.122.2.1财务风险识别.122.2.2财务风险评价….122.2.3财务风险控制.….133、苏宁易购财务风险识别…143.1苏宁易购公司概况.143.1.1公司简介…143.1.2公司财务状况…143,2苏宁易购财务风险识别..153,2.1筹资风险识别153.2.2营运风险识别…17