生鲜运输评价体系设计京东

生鲜运输评价体系设计以京东为例摘要近年来互联网时代的迅速发展，人们生活节奏越来越快，然而电子商务的出现满足了大部分人的生活需求人们会在网上购买自己需要的产品。正是有了这一市场，生鲜电子商务也得到快速发展。尤其这几年来随着生鲜电商的发展、生活质量的提高，人们对生鲜食品的需求在质量上也在不断的提高，消费观念也在向多样化发展。对于生鲜产品来说，它对于物流运输的要求非常高。同时，在运输过程中还要做好产品的保鲜工作，避免产品品质在运输过程中出现下降。由此，可以看出生鲜产品物流不同于一般的物流行业，必须要建立一个有效科学的评价体系，实现对生鲜产品物流的评价。通过对评价结果的分析，探讨影响生鲜品物流企业经营过程中存在的各种问题，进而寻找其可以采取的改进措施。本文基于物流系运输和绩效评价的相关理论，建立了生鲜产品物流系统全面绩效评价的指标体系，并运用居民问卷调查法，结合层次分析法和模糊综合评价法开展实证研究主要以冷供应链能力、服务质量、经济效益、信息化程度以及发展能力五个一级指标，和19个二级指标构建生运输绩效评价指标体系；并采用层次分析法(AHP)确定指标权重，建立模糊综合评价模型对其评价实证研究证明，该方法能有效地对生鲜运输缋效评价。生鲜品品种类目多，其物流运输又受到包装、冷链及运输等多种因素的影响建立科学的评价体系对推动当前我国生鲜产品电子商务的发展具有十分主要的意义，本文所提出评价方法对此作了一些有益的探索，具有一定的借鉴意义。关键词：生鲜品；物流运输；AHP;模糊综合评价法；指标体系；电子商务AbstractIn recent years,with the rapid development of the Internet era,the pace ofpeople's life is getting faster and faster.However,the emergence ofe-commerce has met the life needs of most people.People will buy theproducts they need online.It is with this market,fresh e-commerce has alsobeen rapid development.Especially in recent years,with the development offresh e-commerce and the improvement of the quality of life,people's demandfor fresh food is constantly improving in quality,and the consumption conceptis also developing to diversification.For fresh products,it has very highrequirements for logistics transportation.At the same time,in the process oftransportation to do a good job in the preservation of products,to avoid thequality of products in the process of transportation decline.Therefore,it canbe seen that fresh product logistics is different from the general logisticsindustry,and it is necessary to establish an effective and scientific evaluationsystem to realize the evaluation of fresh product logistics.Through theanalysis of the evaluation results,this paper discusses the problems existing inthe operation process of fresh products logistics enterprises,and then looksfor the improvement measures that can be taken.This article is based onperformance evaluation of logistics transportation and related theory,established a fresh product logistics system comprehensive performanceevaluation index system,using questionnaire survey,combined with analytichierarchy process (ahp)and fuzzy comprehensive evaluation method to carryout empirical study mainly by the cold supply chain ability,service quality andeconomic benefit,informationization level and development capacity of fivelevel indicators,and 19 secondary means To construct the performanceevaluation index system of biological transportation;AHP was used todetermine the weight of the indicators,and a fuzzy comprehensive evaluationmodel was established to evaluate the validity of fresh transport ca writegraduation thesis,must have the Chinese title,Key words:Fresh products;Logistics transportation;AHP;Fuzzycomprehensive evaluation method;Index system;The electroniccommerce目录第一章绪论.…6第一节研究背景、意义与目的6一、研究背景6二、研究意义6三、研究目的.....···7第二节研究内容及创新点.·>一、研究内容及创新点.···8二、研究方法和技术路线.·8第二章京东生鲜运输绩效评价相关概述13第一节京东生鲜运输现状分析13一、京东生鲜物流概况....141.生鲜物流的特点..........152.生鲜电商服务质量的