贵阳星巴克全职员工幸福感提升策略研究

贵州商学院毕业论文贵阳星巴克全职员工幸福感提升策略研究摘要：当今社会人才已经成为了决定企业竞争力强弱的核心力量，基于员工频繁跳槽、离职率高的现象，员工幸福感的重要性企业愈加看重。员工幸福感提高了，员工离职率降低可以塑造良好的企业形象，提升企业的经济效益。本文以贵阳星巴克员工幸福感为研究对象，通过调查研究贵阳星巴克员工幸福感的现状，探讨提升企业员工幸福感的策略，推动员工与企业共同成长，打造幸福和谐企业。因此，本文借助文献研究法、问卷调查的方法对贵阳星巴克员工幸福感进行了研究与分析，主要得出的研究结论：贵阳星巴克员工的幸福感水平总体上处于中等水平，仍有较大的提升空间。经过分析，贵阳星巴克员工幸福感不高的原因主要有以下几个方面：薪酬福利有待完善、人际关系不和谐、制度建设不健全、工作与家庭冲突。根据以上研究结论，本文建议贵阳星巴克建立科学的激励性薪酬制度、构建和谐的人际关系、建立人性化的管理制度、平衡好工作与家庭的关系，使贵阳星巴克员工幸福感得到有效地提高。关键词：贵阳星巴克：幸福感：提升策略贵州商学院毕业论文Research on happiness improvement strategy of full-timeemployees in GuiyangAbstract:In today's society,talents have become the core force to determine thecompetitiveness of enterprises.Based on the phenomenon of frequent job-hopping and highturnover rate,the importance of employee happiness is becoming more and more important.The increased happiness of employees and the reduced employee turnover rate can create agood corporate image and improve the economic benefits of the enterprise.This paper takesthe happiness of Starbucks employees in Guiyang as the research object,investigates thecurrent situation of the happiness of Starbucks employees in Guiyang,discusses the strategiesto improve the happiness of Starbucks employees,promotes the common growth ofemployees and the enterprise,and creates a happy and harmonious enterprise.Therefore,thispaper studies and analyzes the happiness of Starbucks employees in Guiyang with the help ofliterature research method and questionnaire survey.The main conclusion is that thehappiness level of Starbucks employees in Guiyang is generally at the middle level,and thereis still a lot of room for improvement.After analysis,the reasons for the low happiness ofGuiyang Starbucks employees are mainly as follows:salary and welfare need to be improved,disharmonious interpersonal relationship,imperfect system construction,and work and familyconflicts.According to the above research conclusions,this paper suggests that GuiyangStarbucks should establish a scientific incentive salary system,build a harmoniousinterpersonal relationship,establish a humanized management system,and balance therelationship between work and family,so as to effectively improve the happiness of GuiyangStarbucks employees.Key words:Starbucks in Guiyang;happiness;promotion strategy贵州商学院毕业论文目录一、绪论1(一)研究背景(二)研究目的及意义1.研究目的2.研究意义….2(三)国内外研究综述.21.国外研究现状..22.国内研究现状….3(四)研究方法31.文献研究法...32.问卷调查法.3(五)研究内容3二、相关概念及相关理论介绍…4(一)员工幸福感的概念…(二)幸福感的相关理论1.亚当斯的公平理论2.麦克利兰的成就需要理论.5三、贵阳星巴克员工幸福感现状.5(一)公司简介..5(二)调查问卷设计5(三)样本情况说明….6(四)员工幸福感现状总体情况.7(五)员工生活幸福感现状评价整体情况.7(六)员工工作幸福感现状整体情况..8(七)员工心理幸福感现状整体情况.8(八)调查总结.。.9