基于游客满意度乡村旅游的调查与分析——以泗洪陈圩桃花节为例

摘要：乡村旅游作为新发展起来的旅游方式是促进农村产业发展、提升农民收入和增加幸福指数的重要途径之一，在乡村振兴战略实施中扮演着越来越重要的角色。对乡村旅游满意度开展调查研究有助于推动乡村旅游高质量发展。本文从泗洪县陈圩桃花节为研究对象，对该地游客农村旅游满意率展开调查与分析，发觉旅游景区基础设施不健全、商品产品同质化比较严重和周边物价水平偏高并且不平稳等关键是危害泗洪县陈圩桃花节游客满意率的重要因素，从而明确提出健全基础设施、提升特色旅游项目及其树立良好的监督制度等对策，以求提高泗洪县陈圩桃花节旅游服务质量，促进泗洪县陈圩桃花节乡村旅游开发。关键词：乡村旅游：游客满意度：泗洪县；陈圩桃花节Abstract:As a new form of tourism,rural tourism is one of the main ways to promotethe development of rural industries and improve farmers'income and welfare,and isplaying an increasingly important role in implementing rural revitalization strategies.Conducting a study and a satisfaction survey on rural tourism can help to promote thedevelopment of high-quality rural tourism.This paper investigates and analyzes the satisfaction level of rural tourism in the ChenWei Peach Blossom Festival of Sihong County and concludes that the inadequateinfrastructure of tourist spots,the strong homogenization of products,and the highand unstable price level in the surrounding areas are the main factors that underminethe satisfaction level of tourists in the Chen Wei Peach Blossom Festival of SihongCounty,thus clearly proposing measures to improve infrastructure,increase specialtourism projects,and establish good tourism projects.In this way,it is intended toimprove the quality of tourism services and promote the development of rural tourismin the Chen Wei Peach Blossom Festival of Sihong County.Keywords:rural tourism;tourist satisfaction;Sihong County;Chen Wei PeachBlossom Festival第2页目录1引言.....51.1研究背景51.2研究目的及意义51.3文献综述51.4研究方法62泗洪陈圩桃花节游客乡村旅游满意度调查及分析72.1泗洪陈圩桃花节概况及基本特征72.2泗洪陈圩桃花节游客满意度问卷设计与分析73泗洪陈圩桃花节乡村旅游存在的问题183.1旅游基础设施不完善183.2相关部门管理监督不到位183.3同质化现象严重...183.4宣传营销力度不够184泗洪陈圩桃花节乡村旅游提升策略194.1完善旅游基础设施194.2建立良好的价格监督机制194.4增添特色产品提高吸引力204.5重视宣传加强营销策划20结语21参考文献22附录.23致谢…24第3页