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宜家家居营销策略研究
宜家家居营销策略研究摘要在中国经济走向全球化大背景的影响下,家居行业市场呈现出竞争白热化、产品智能化的趋势。家居行业是我国社会国民经济信息化的重要产业组成之一,以移动大数据平台为核...
中国保利集团竞争战略研究
本科论文AbstractIn the twelve chapters of CEO,competitive strategy,as an important factor incorporate strategy,is influenced by the overall corporate strategy and guides theoperati...
王老吉公益营销对顾客购买意向影响研究
Research on The Influence of Wang Laoji's Public BenefitMarketing on Customers'Purchase IntentionAbstractWith the rise of economic globalization,people pay more and more attention ...
网店的营销策略研究-以三只松鼠为例
Advertising Research Based on Price-Quality MatrixAbstractIn today's era,the Internet network economy era has become the development trend of the globalsociety,and people's consump...
华为笔记本电脑营销策略研究
Research on huawei laptop marketing strategyAbstractNowadays,with the rapid development of science and technology,all walks of life are ina state of fierce competition for a long t...
鸿星尔克运动鞋定价策略研究
ABSTRACTWith the rapid development of China's sportswear industry,especially the running footwearcategory,it has not only grown sharply in scale,but also has a higher and higher gl...
新零售模式下体验式营销策略研究——以xx公司为例
摘要随着“体验式经济”时代的到来,新的科技正在迅速地渗透到零售领域,使得企业们不再受制于传统的营销方式,而是开始追求更加精准的定制营销,并且努力满足消费者的需求,实现客户的最大价值...
褚橙(水果类)网络营销方案策划
目录摘要.…第1章绪论.....11.1项目背景...11.1.1项目背景及来源..1.1.2项目研究内容....11.2相关研究现状.....……21.2.1国内研究现状21.2.2国际研究现状..21.3本项目研究进展和成果31.4存在的...
比亚迪新能源汽车营销策略研究
目录1绪论..…1.1研究背景1.2研究目的与意义1.2.1研究目的1.2.2研究意义.2相关理论概述..2.1SWOT分析法22.24P理论分析法..2.3STP理论分析法...·23比亚迪新能源汽车营销环境分析…33.1比亚迪公...
北京自如企业文化建设研究
本科论文AbstractIn recent years,China's market economy has become increasingly prosperous,and theconstruction of enterprise culture is particularly important in the process of ente...