生鲜电商社区店选址研究——以佛山桂城街道翠颐社区为例

Study on Location Selection of Fresh Food E-commerceCommunity StoreTaking Cuiyi Community,Guicheng Street,Foshanas an example[Abstract]With the rapid development of e-commerce and the gradualimprovement of people's living standards,people also have new requirements forservices.As a daily high-frequency requirement,fresh produce has a strong marketand attracts many capitalists'investments.However,consumers cannot perceive thequality of fresh produce and have a poor sense of experience;in addition,the wholecold chain transportation from the warehouse to the user's home has high freezing costand transportation cost,so offline stores have emerged as the times require,alleviatingthe difficulty of terminal distribution and improving the customer experience.Inrecent years,the community store mode is a new business form of the fresh foodindustry,which can alleviate the difficulty of terminal distribution and improve thecustomer experience.Therefore,this article takes the location selection of Fresh FoodE-commerce Community Store as the research object,and uses the Cuiyi Communityof Guicheng Street,Foshan City as a case study to establish a gravity center model toobtain the target location.Then,according to the actual situation of the target location,find alternative locations Comparative analysis results in a relatively reasonable plan.[Key words]Fresh food e-commerce community store location center ofgravity2