广东湛江八景旅游文化元素在海鲜产品包装设计中的应用实践——以广东省湛江海鲜特产包装设计为例

AbstractThis graduation project takes the application practice of the tourismcultural elements in the package design of seafood products in Zhanjiang,Guangdong province--taking the package design of seafood products inZhanjiang,Guangdong province as an example to study.Specialty is full oflocal characteristics,with a certain value of the local products,and specialtypackaging only to give local regional characteristics will be different.Thelocal tourism elements are part of the representative regional culture,and thecombination of the two can make the package design have distinctcharacteristics of regional culture.Firstly,through the investigation of the dry seafood market in Zhanjiangcity,Guangdong province,the deficiencies of the dry seafood packaging inZhanjiang city were found.Secondly,through the analysis of domestic andforeign scenic spots seafood packaging,to understand their culture andpackaging form;Finally,the integration point of Zhanjiang eight scenic spotstourism culture elements and seafood package is extracted,and the graphicsand elements are extracted in the package of seafood specialty.The packaging design combining regional cultural characteristics,tourism cultural elements and dried seafood products is to expand thevisibility of Zhanjiang's tourism culture and expand the visibility of localproducts in the market,and at the same time to provide a reference for thedevelopment of local seafood packaging design.Key words:Tourism products Packaging Zhanjiang eight sights